--- title: "Google's Latest Move: Championing Small Businesses and Enhancing Shopping Experience" description: Google introduces new features, the small business attribute, to identify and filter small businesses searches, maps, and shopping. image: https://www.daybreak-marketing.com/hubfs/google%20search%20article%20graphic.png --- [Skip to the main content.](https://www.daybreak-marketing.com/blog/google-small-business-attribute#main-content) - [mailto:info@daybreak-marketing.com](mailto:info@daybreak-marketing.com) - - - - [![Daybreak Digital Marketing company logo](https://www.daybreak-marketing.com/hubfs/Daybreak%20Logo%20Long%20LG.svg "Daybreak Digital Marketing company logo")](https://www.daybreak-marketing.com/) [![Daybreak Digital Marketing company logo](https://www.daybreak-marketing.com/hubfs/Daybreak%20Logo%20Long%20LG.svg "Daybreak Digital Marketing company logo")](https://www.daybreak-marketing.com/) - [Digital Marketing Solutions](https://www.daybreak-marketing.com/digital-marketing-solutions) - [Digital Marketing Solutions](https://www.daybreak-marketing.com/digital-marketing-solutions) - [Website Design](https://www.daybreak-marketing.com/website-design) - [SEO](https://www.daybreak-marketing.com/seo-new) - [Digital Advertising](https://www.daybreak-marketing.com/digital-advertising) - [Content & Social Media Marketing](https://www.daybreak-marketing.com/content-marketing) - [HubSpot Solutions](https://www.daybreak-marketing.com/hubspot-solutions) - [HubSpot ROI Calculator](https://www.daybreak-marketing.com/hubspot-roi) - [HubSpot TCO Calculator](https://www.daybreak-marketing.com/hubspot-tco) - Resources - [About Us](https://www.daybreak-marketing.com/about-us) - [The Daybreak Blog](https://www.daybreak-marketing.com/blog) - HubSpot Tools - [HubSpot Solutions](https://www.daybreak-marketing.com/hubspot-solutions) - [HubSpot ROI Calculator](https://www.daybreak-marketing.com/hubspot-roi) - [HubSpot TCO Calculator](https://www.daybreak-marketing.com/hubspot-tco) - [HubSpot Resource Library](https://www.daybreak-marketing.com/hubspot-resources) - DIY Direct Links - [AI Campaign Assistant](https://www.hubspot.com/campaign-assistant) - [Brand Kit Generator](https://www.hubspot.com/brand-kit-generator) - [Make My Persona Tool](https://www.hubspot.com/make-my-persona) - [Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Marketing Plan Generator](https://www.hubspot.com/marketing-plan-template-generator) - [Contact](https://www.daybreak-marketing.com/contact-us) Search [  **Let's Upgrade Your Website!**](https://www.daybreak-marketing.com/contact-us) Toggle Menu Search Toggle Menu [  **Let's Upgrade Your Website!**](https://www.daybreak-marketing.com/contact-us) - [Digital Marketing Solutions](https://www.daybreak-marketing.com/digital-marketing-solutions) - [Digital Marketing Solutions](https://www.daybreak-marketing.com/digital-marketing-solutions) - [Website Design](https://www.daybreak-marketing.com/website-design) - [SEO](https://www.daybreak-marketing.com/seo-new) - [Digital Advertising](https://www.daybreak-marketing.com/digital-advertising) - [Content & Social Media Marketing](https://www.daybreak-marketing.com/content-marketing) - [HubSpot Solutions](https://www.daybreak-marketing.com/hubspot-solutions) - [HubSpot ROI Calculator](https://www.daybreak-marketing.com/hubspot-roi) - [HubSpot TCO Calculator](https://www.daybreak-marketing.com/hubspot-tco) - Resources - [About Us](https://www.daybreak-marketing.com/about-us) - [The Daybreak Blog](https://www.daybreak-marketing.com/blog) - HubSpot Tools - [HubSpot Solutions](https://www.daybreak-marketing.com/hubspot-solutions) - [HubSpot ROI Calculator](https://www.daybreak-marketing.com/hubspot-roi) - [HubSpot TCO Calculator](https://www.daybreak-marketing.com/hubspot-tco) - [HubSpot Resource Library](https://www.daybreak-marketing.com/hubspot-resources) - DIY Direct Links - [AI Campaign Assistant](https://www.hubspot.com/campaign-assistant) - [Brand Kit Generator](https://www.hubspot.com/brand-kit-generator) - [Make My Persona Tool](https://www.hubspot.com/make-my-persona) - [Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Marketing Plan Generator](https://www.hubspot.com/marketing-plan-template-generator) - [Contact](https://www.daybreak-marketing.com/contact-us) [Facebook](https://www.facebook.com/DaybreakDigitalMarketing) [Instagram](https://www.instagram.com/daybreak_marketing/) [Linkedin](https://www.linkedin.com/company/daybreak-marketing) [X](https://twitter.com/dbdigmarketing) [YouTube](https://youtube.com/channel/UCER38Q256CaHwH4XWmQRJJA) 1 min read # Google's Latest Move: Championing Small Businesses and Enhancing Shopping Experience [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing) : Nov 1, 2023, 11:24:37 AM [Google](https://www.daybreak-marketing.com/blog/tag/google) [Google Business](https://www.daybreak-marketing.com/blog/tag/google-business) In a commendable move, Google has introduced new features aimed at elevating the visibility of small businesses and enhancing the overall shopping experience. With these changes, [detailed by Barry Schwartz on November 1, 2023](https://searchengineland.com/google-adds-small-business-attribute-and-other-information-to-business-profiles-and-shopping-listings-434039#:~:text=Google%20now%20lets%20you%20edit,local%20and%20shopping%20search%20results.), Google takes a significant step towards supporting local commerce and providing consumers with comprehensive information. #### Small Business Spotlight One of the standout features is the "small business" attribute. Businesses can now edit their Google Business Profile or Merchant Center details to identify as a “small business.” Consequently, Google will showcase a small business icon and label in local and shopping search results. This small, yet impactful, visual cue can influence consumer choices, directing them towards supporting local businesses. If you’re a small business owner, don’t miss this opportunity. By selecting “Is a small business” in your Google Business Profile, you make your enterprise more visible and appealing to a segment of consumers who consciously choose to support local entrepreneurs. #### Beyond the Label But Google's initiative goes beyond just labels. The tech giant also aims to provide shoppers with extensive information. This includes “current deals, shipping and return policies, customer service information, and ratings and reviews.” Such details are expected to appear in the knowledge panels for some merchants in select regions, offering a more transparent and informed shopping experience. #### Introducing Product Studio Another exciting development is the rollout of Product Studio to all Google Merchant Center Next users in the U.S. This feature, which utilizes AI-powered scene generation, allows businesses to creatively place products in any imaginative scene. This cutting-edge tool could revolutionize how products are showcased online, providing businesses with an innovative way to engage potential customers. #### Why This Matters For small businesses, these enhancements are more than just new features on a platform. They represent a significant opportunity for increased visibility and customer engagement. By leveraging these tools, small businesses can stand out in a crowded online marketplace. If you’re a business owner, make sure to capitalize on these new offerings. And if you’re a marketing professional with small business clients, guide them through these updates to maximize their benefits. Google’s latest updates reaffirm its commitment to supporting small businesses and improving the shopping experience. As consumers increasingly look online for shopping options, these changes could play a pivotal role in shaping the future of e-commerce, making it more inclusive and informative. - [Tweet](https://twitter.com/share) [![4 Essential Tools Every Digital Marketer Needs in 2025](https://www.daybreak-marketing.com/hubfs/4%20Essential%20Tools%20Every%20Digital%20Marketer%20Needs%20in%202025%20image.jpg)](https://www.daybreak-marketing.com/blog/4-essential-tools-every-digital-marketer-needs-in-2025) #### [4 Essential Tools Every Digital Marketer Needs in 2025](https://www.daybreak-marketing.com/blog/4-essential-tools-every-digital-marketer-needs-in-2025) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing): Jun 24, 2025, 8:00:00 AM Digital marketing is an ever-evolving field, and keeping up with the latest tools is crucial for staying ahead. Whether you're brainstorming content... [Digital Marketing](https://www.daybreak-marketing.com/blog/tag/digital-marketing) [2025 Trends](https://www.daybreak-marketing.com/blog/tag/2025-trends) [AI](https://www.daybreak-marketing.com/blog/tag/ai) [Read More](https://www.daybreak-marketing.com/blog/4-essential-tools-every-digital-marketer-needs-in-2025) [![The Best Times to Post on Social Media in 2025](https://www.daybreak-marketing.com/hubfs/The%20Best%20Times%20to%20Post%20on%20Social%20Media%20in%202025%20image.jpg)](https://www.daybreak-marketing.com/blog/the-best-times-to-post-on-social-media-in-2025) #### [The Best Times to Post on Social Media in 2025](https://www.daybreak-marketing.com/blog/the-best-times-to-post-on-social-media-in-2025) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing): Jun 17, 2025, 8:00:00 AM In 2025, social media continues to be a cornerstone of digital marketing strategies for businesses of all sizes. With ever-changing algorithms and... [Content Marketing](https://www.daybreak-marketing.com/blog/tag/content-marketing) [social media marketing](https://www.daybreak-marketing.com/blog/tag/social-media-marketing) [Small Business Growth](https://www.daybreak-marketing.com/blog/tag/small-business-growth) [social](https://www.daybreak-marketing.com/blog/tag/social) [Social Media Engagement](https://www.daybreak-marketing.com/blog/tag/social-media-engagement) [Read More](https://www.daybreak-marketing.com/blog/the-best-times-to-post-on-social-media-in-2025) [![How to Write a Call to Action That Actually Works](https://www.daybreak-marketing.com/hubfs/How%20to%20Write%20a%20Call%20to%20Action%20That%20Actually%20Works%20image.jpg)](https://www.daybreak-marketing.com/blog/how-to-write-a-call-to-action-that-actually-works) #### [How to Write a Call to Action That Actually Works](https://www.daybreak-marketing.com/blog/how-to-write-a-call-to-action-that-actually-works) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing): Jun 10, 2025, 8:00:00 AM A call to action (CTA) is one of the most critical elements of your marketing content. Whether it’s a blog post, social media ad, email, or website... [Digital Marketing](https://www.daybreak-marketing.com/blog/tag/digital-marketing) [Advertisement](https://www.daybreak-marketing.com/blog/tag/advertisement) [Small Business Growth](https://www.daybreak-marketing.com/blog/tag/small-business-growth) [Call to Action](https://www.daybreak-marketing.com/blog/tag/call-to-action) [Read More](https://www.daybreak-marketing.com/blog/how-to-write-a-call-to-action-that-actually-works) [![2023 Guide to Google Business Profiles](https://www.daybreak-marketing.com/hubfs/google%20business%20profile.png)](https://www.daybreak-marketing.com/blog/2023-guide-to-google-business-profiles) 1 min read #### [2023 Guide to Google Business Profiles](https://www.daybreak-marketing.com/blog/2023-guide-to-google-business-profiles) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing) : Mar 24, 2023, 5:34:58 PM If you own a business, you probably know how important it is to have a strong online presence. One of the most effective ways to boost your... [Google](https://www.daybreak-marketing.com/blog/tag/google) [Google Business](https://www.daybreak-marketing.com/blog/tag/google-business) [Read More](https://www.daybreak-marketing.com/blog/2023-guide-to-google-business-profiles) [![Ads Showdown: Google vs. Social Media](https://www.daybreak-marketing.com/hubfs/Ads%20Showdown%20Google%20vs%20Social%20Media%20image.jpg)](https://www.daybreak-marketing.com/blog/ads-showdown-google-vs.-social-media) #### [Ads Showdown: Google vs. Social Media](https://www.daybreak-marketing.com/blog/ads-showdown-google-vs.-social-media) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing) : Jan 28, 2025, 8:00:00 AM In the world of digital advertising, two giants dominate the landscape: Google Ads and social media ads (Facebook, Instagram, LinkedIn, TikTok, and... [Google](https://www.daybreak-marketing.com/blog/tag/google) [social media marketing](https://www.daybreak-marketing.com/blog/tag/social-media-marketing) [Meta](https://www.daybreak-marketing.com/blog/tag/meta) [Read More](https://www.daybreak-marketing.com/blog/ads-showdown-google-vs.-social-media) [![The Power of Google Business Profile](https://www.daybreak-marketing.com/hubfs/The%20Power%20of%20Google%20Business%20Profile%20for%20Local%20Companies%20image.jpg)](https://www.daybreak-marketing.com/blog/google-business-profile) #### [The Power of Google Business Profile](https://www.daybreak-marketing.com/blog/google-business-profile) [Daybreak Digital Marketing](https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing) : Aug 6, 2024, 8:00:00 AM In the bustling world of digital marketing, local businesses often juggle countless priorities—from managing day-to-day operations to strategizing... [SEO](https://www.daybreak-marketing.com/blog/tag/seo) [Digital Marketing](https://www.daybreak-marketing.com/blog/tag/digital-marketing) [Google Business](https://www.daybreak-marketing.com/blog/tag/google-business) [Website](https://www.daybreak-marketing.com/blog/tag/website) [Read More](https://www.daybreak-marketing.com/blog/google-business-profile) Quick Links - [Home](https://www.daybreak-marketing.com) - [Website Design](https://www.daybreak-marketing.com/website-design) - [SEO](https://www.daybreak-marketing.com/seo-new) - [Digital Advertising](https://www.daybreak-marketing.com/digital-advertising) - [Content Marketing](https://www.daybreak-marketing.com/content-marketing) ###### [2025 SEO Trends: What Small Businesses Need to Know](https://www.daybreak-marketing.com/blog/2025-seo-trends-what-small-businesses-need-to-know) Search engine optimization (SEO) continues to evolve, and in 2025, it’s more important than ever... [Featured Blog Image](https://www.daybreak-marketing.com/blog/4-essential-tools-every-digital-marketer-needs-in-2025) ###### [4 Essential Tools Every Digital Marketer Needs in 2025](https://www.daybreak-marketing.com/blog/4-essential-tools-every-digital-marketer-needs-in-2025) Digital marketing is an ever-evolving field, and keeping up with the latest tools is crucial for... [Featured Blog Image](https://www.daybreak-marketing.com/blog/ads-showdown-google-vs.-social-media) ###### [Ads Showdown: Google vs. Social Media](https://www.daybreak-marketing.com/blog/ads-showdown-google-vs.-social-media) In the world of digital advertising, two giants dominate the landscape: Google Ads and social media... [![Daybreak Logo Long LG WHITE](https://www.daybreak-marketing.com/hubfs/Daybreak%20Logo%20Long%20LG%20WHITE.svg)](https://www.daybreak-marketing.com) - [Privacy Policy](https://www.daybreak-marketing.com/privacy) - [Terms & Conditions](https://www.daybreak-marketing.com/terms) © 2026 Daybreak Digital Marketing [Facebook](https://www.facebook.com/DaybreakDigitalMarketing)[X](https://twitter.com/dbdigmarketing)[Instagram](https://www.instagram.com/daybreak_marketing/)[Linkedin](https://www.linkedin.com/company/daybreak-marketing)[YouTube](https://youtube.com/channel/UCER38Q256CaHwH4XWmQRJJA) Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Daybreak Digital Marketing", "url" : "https://www.daybreak-marketing.com/blog/author/daybreak-digital-marketing" }, "dateModified" : "2023-11-01T16:24:37.806Z", "datePublished" : "2023-11-01T16:24:37.000Z", "headline" : "Google's Latest Move: Championing Small Businesses and Enhancing Shopping Experience", "image" : [ "https://www.daybreak-marketing.com/hubfs/google%20search%20article%20graphic.png" ], "mainEntityOfPage" : { "@id" : "https://www.daybreak-marketing.com/blog/google-small-business-attribute", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.daybreak-marketing.com/hubfs/01%202024%20Logo%20and%20Brand/Daybreak%20Logo%20Vert.png" }, "name" : "Daybreak Digital Marketing" } } ```